If you're a bodega owner, you're likely still using a fax machine to order and re-order Hershey products. We pitched a candy-colored dashboard to modernize Hershey's B2B ordering system, complete with inventory and sales tracking, AI-powered product suggestions, and a rewards program.

Using the current system, store owners manually write or type in product ID numbers. On our dashboard, customers would still be able to bulk add products by product ID, but methods of searching and browsing products is made a lot easier by adding product images and curated product categories. We made reordering even easier with inventory tracking and AI-powered restock suggestions, with quick reorder buttons right on the home screen to save time.

Other sections of the dashboard are dedicated to in-store displays and seasonal selling advice. We also pitched a loyalty program that rewards customers with product displays and other merch.

Additionally, the ordering platform goes one level deeper for Sales Reps, who manage candy orders for several customers in a region.

Since their main goal is keeping their store owners' stocked and happy, we focused on quick ways to access orders and keep tabs on inventory. Monthly sales leaderboards add a bit of gamification, while a community message board lets sales rep share ideas for promoting Hershey products.

This was a pitch project with an extremely fast turnaround, but fortunately that's kind of my jam. I did some snappy research on platforms like Stylus, and visited a few bodegas in my area for "inspiration" (yes, I had to sample the wares). We had a lot of input from stakeholders on the Hershey side too.

I drew inspiration from the Hershey corporate website, with a palette designed around their iconic chocolate brown color. It's quite unusual for websites in the B2B space to use brown as a base color, but that helps it stand out from the sea of boring gray portals of other snack brands and creates a nostalgic connection between Hershey and store owners looking to stock their shelves with fun and delicious products.