How can Casper go beyond mattresses to become a knowledgable authority in the sleep category?
Casper can own the period of time before going to bed, creating brand loyalty through bedtime rituals.
Empower people to discover their sleep ritual via personalized subscription boxes and sleep-inducing digital content.
The Nap Sack is a monthly kit of curated products personalized via the customer's sleep quiz results. Casper co-brands well-known products to be seen as a knowledgable authority on sleep.
To keep with Casper's light-hearted tone, a share-worthy book of Truly Boring Fairy Tales is included in each box.
Each month, new sleep-inducing content debuts on Netflix. Casper gains loyalty with customers who've already bought mattresses.
Users answer detailed questions about their habits, work/life balance, and sleep preferences. Questions are presented one at a time so they don't appear overwhelming.
The first question is presented right on the landing page to give users the impression that they're already making progress, and to demonstrate how easy the questions will be to answer.
Reaffirming details peppered along the way show that Casper is non-judgmental about their sleep habits, and makes users feel like part of a live community.
The copywriting tone is kept light-hearted and easy to read to keep users engaged.
The quiz identifies the user's sleep personality via playful personalities that lean more "Buzzfeed quiz" than "medical advice."
Adorable illustrations in Casper's signature style make results memorable and shareable on social media.
Concepting, experience design, interface design, book layout, illustration
Lauren Acampora (Art Direction), Andrew Allen (Strategy), Paul Atienza (Creative Brand Management), Ruthie Edwards (Experience Design), Dixon Muller (Copywriting), Zak Vono (Experience Design)