This weekend I got to work with my friend Julie on an exciting project! Working for a client whose small business you really believe in is an extra special treat. Speaking of treats, Julie, who was a full-time baker at my favorite cake shop, took the plunge into creating her own small business, Allie Bones! She makes wonderful people treats, so it’s only natural that she’d make great dog treats too. She needed some help branding her adorable dog biscuits, so we worked together to create two logos featuring her dog Allie:
Allie has a big goofy smile, so it was important to capture her enormous grin in a succinct logo. The logotype is based on a modified Filson Soft, a TypeKit typeface I like to work with because of its slightly rounded edges and variety of weights. It comes off as very friendly despite its structured geometric forms. You can follow Julie’s work on Instagram at @AllieBonesRVA.